Product Management.
Wealth, Advice, Super.
Digital Innovator.

The customer-facing edge of regulated financial services, and a couple of small ventures on the side.

BasedNewcastle/Sydney · AU
FocusWealth · Advice · Super
Experience20+ years
StatusOpen to chats

What I do.

I'm a product manager with an innovation bent, specialising in wealth management. I set the product vision, do the customer research, the strategy, the business case and the all-important stakeholder management. Then the slog of getting it through risk, legal and compliance until members can use it. One minute I'm pitching to execs, the next I'm working through a bug with the devs.

Outside of that I run a couple of ventures of my own. Same instincts, smaller stakes, and nobody to ask for sign-off.

Having the idea is the easy part. The hard part is getting it through a regulated business with the idea still intact, and that comes down to knowing your domain well enough to see where there's room to move.

Customer outcome is number 1. Everything else is a means to that.
Strategy & Vision
Research + Customer Problem
Features + Engagement
Ventures of my own

Selected work.

01 Proj. 01 / Aware Super People's Choice winner — Investment Innovation · Finder Awards 2026Judged finalist — Investment Innovation · Finder Awards 2026
Aware Super · 2023 - Now · Product Lead

Retire with confidence.

Aware Super's Retirement Manager: digital retirement advice inside one of Australia's largest super funds. Personalised guidance for members approaching retirement, built to satisfy APRA and ASIC as well as the member.

I led the research, strategy and product spec, and carried it through risk, legal and compliance so every statement of advice is one the fund can stand behind.

Sector
Wealth · Super
Role
Product Lead
Scope
200k members
Read the case study →
02 Proj. 02 / Tomorrow Super
Tomorrow Super · 2019 - 2023 · Head of Client Experience

Every member touchpoint, owned.

Head of Client Experience at Tomorrow Super, a new entrant rethinking Australian super. I owned everything a member could see or touch.

The client portal, servicing, comms and retention, from the welcome pack to the withdrawal form.

Sector
Wealth · Super
Role
Head of CX
Scope
All touchpoints
Read the case study →
03 Proj. 03 / BT Financial Group
BT Financial Group · 2015 - 2019 · Product Owner

A new front door to advice.

Ask a question, get a written answer from a BT financial adviser within 48 hours, free. It opened advice to people who would never have booked an appointment, one question at a time.

I owned the product from the question form to the compliance sign-off: a simple interface with a complex workflow behind it.

Sector
Wealth · Advice
Role
Product Owner
When
2015 - 2019
Read the case study →
04 Proj. 04 / BT Financial Group
BT Financial Group · 2019 · Data Product Owner

One source of truth.

A different kind of product ownership. I ran the data stream of BT's advice wind-down, pulling a dozen-plus source systems into a single record per client.

No front end, a board-mandated deadline, and 400,000 clients who each needed one correct record.

Scale
400k clients
Role
Data PO
Year
2019
Read the case study →
05 Proj. 05 / Tribe Bikes
Tribe Bikes · 2020 - Now · Co-founder

Family mobility, redesigned.

Bikes built to solve the mobility problems of Australian families. Engineered for our streets, our weather, and the parents who use them.

Co-founder. Product design, the online store, support and cashflow, on the side of the day job.

Sector
Mobility · DTC
Role
Co-founder
Status
Live
Read the case study →
06 Proj. 06 / Siren Footy
Siren Footy · 2026 - Now · Founder

Take the stress out of game day.

An app for footy coaches built with coaches, for coaches. Calm, tap-friendly, made for the chaos of a Saturday morning at the oval.

Can you vibe-code a multi-sport iOS app with built-in automated testing, integrations, all with a slick UI? Yes you can, with some core product skills.

Sector
Sport · SaaS
Role
Founder
Status
Growing
Read the case study →
07 Proj. 07 / ETF Watch
ETF Watch · 2015 - 2020 · Everything

The category, covered.

A website dedicated to Australia's fast-growing ETF sector: coverage of every new launch, analysis, and a screener built for retail and professional investors alike.

Founded it, ran the editorial, built the product. Paid for by advertising and sponsorship from the issuers and platforms in the space.

Sector
Media · FinTech
Role
Founder · Editor
Revenue
Ads · Sponsorship
Read the case study →

Get in touch.

On LinkedIn 
Social LinkedIn ↗
Location Newcastle/Sydney
GMT +10
Status Open to chats
Not actively looking